Ya sé que es obvio, pero muchas personas relevantes en el mundo de la comunicación no lo saben.

Todd Murphy, president of Universal Information Services in Omaha (a media monitoring company), uses two hashtags on Twitter to reflect this: #samerules #newtools. His point is that, regardless of the technology and its new apps, journalism and media professionals must be guided by the old standards—search for truths, focus on accuracy, and great writing.

This helps explain the interest in Jack Hart’s book called Story Craft. It leaves the technology behind to concentrate on the value of narrative, action sequencing, characters, complication, and resolution. In this view, it is all about the words writers use to tell a good story through its many turns.

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Journalism is about nonfiction writing and presentation. It is about the importance of sorting through the tales of government and the elite to identify facts and share them with the public.
The technologies that bring words to our eyes and ears have changed, but the words that make up a good story still matter.

De aquí Media Storytelling, Curriculum, and the Next 100 Years (cerrado)

Actualización: añado este artículo, conocido vía Merce Ezpeleta: ‘Never Cut and Paste Anything’: Creativity and Storytelling in the Media Business

Referencia del libro “Story Craft”: Jack Hart, Story Craft: The Complete Guide to Writing Narrative Nonfiction (Chicago: University of Chicago Press, 2011)